We Live In a World Where Cultural Credibility Is Currency.

Financy is an Insights-driven Advisory Firm that bridges the gap between HR and PR by helping businesses realise their cultural economic value and transform their internal reality and public reputation.

Trusted by

The Winners: The businesses that bridge the gap between internal reality and public reputation. They win government contracts, are rewarded by investors for "Social" and "Governance" stability, and win the war for top talent.
The Losers: The businesses that are in the news for all the wrong reasons. They miss out on lucrative tenders and valuations while recruitment, PR, and legal costs skyrocket as they try to explain away gender pay gaps and exclusionary workplaces.

Financy Advisory Solutions

WGEA Target Stress Test

Culture Comms

A diagnostic that identifies your top 3 and bottom 3 target areas and pressure tests them against a public lens before the world sees them.

A Creative communications strategy and campaign execution to ensure your reputation is authentic, defensible, and financially justifiable.

Pressure Testing: Identify your strengths and weaknesses against a public lens before the world sees your data
Employer Dashboard: Pinpoint your top 3 and bottom 3 Gender Equality Target areas aligned to the 2026 WGEA Target menu.
Defensible Narrative: We provide the Strategic Communications Services to ensure your story is told on your terms.

Deep Diagnostics: We audit your cullture data across platforms and tools to independently verify your data truths.
Bridging the Perception Gap: We ensure your Culture and E'S'G' data matches your brand promise.
The Transformation: We help turn internal truths into Credibility Currency through award winning Creative Communications Campaigns that are financially justifiable and defensible.

We deliver on Cultural Economic Value

Reputational & Brand Value: Preventing brand damage through auditable claims and turning cultural truth into a competitive USP.
Investor & Decision-Making Value: Providing verified “S” and “G” evidence for ESG reporting and clean data for precise leadership.
Talent & Engagement Value: Improving HR decision making, lowering recruitment costs through transparency and improving employee engagement in culture initiatives.

Our Insights

As Australia’s definitive national measurement of timeframe progress to economic equality, the Women’s Index gives us an independent lens to drive national conversation on Workplace Gender Equity.

It is our independent thought leadership, backed by partners like the University of South Australia and six of the nation’s most credible economists.

The Women’s Index tracks the critical indicators – pay gaps, superannuation, leadership, employment, unemployment (flexible work), unpaid work and education.

The Report attracts a media reach of over 8-million a year and supports gender financial equity conversations to be at the forefront of political, social and business decision making.